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Chief Marketing Officer (CMO)

Chief Marketing Officer will continue to build and lead the marketing strategy to support our strategic goals.

Chief Marketing Officer will have overall responsibility and ownership for defining, implementing, and reporting on our global marketing strategies across all Eleco brands. This is a strategic role and yet a hands-on role that will sit within the leadership team.

The role will report into the Chief Executive Officer and will collaborate with the regional marketing teams, sales function, Chief Product Officer and other senior executives across our organisation. To be successful in this role you will need to be a creative thinker with a proven track record in creating engaging marketing strategies, embracing change and working in collaboration with various stakeholders.

Key responsibilities:
  • Develop compelling marketing value propositions that demonstrate Eleco’s competitive advantage.
  • Implement a full-scale digital marketing strategy, maintaining the brand guidelines on social media, email, PR and other content for both digital and physical assets.
  • Support product marketing teams with product marketing strategies including the full marketing mix and ensure that high quality promotional output is delivered.
  • Ensure conformity and consistency in delivery of promotional marketing with a view to develop value-based branding
  • Produce monthly Board reports for all marketing activity.
  • Monitor industry trends and identify potential opportunities for product expansion / introduction.
  • Manage and co-ordinate the PR activities and its agency relationships.
  • Manage the corporate reporting process including the production and delivery and communication of annual reports.
  • Management and ownership of marketing budget.

Bachelor’s degree / qualified in Marketing.

Essential skills/ prerequisites:
  • 10+ years of marketing experience with at least three years in a software organisation.
  • Experience of working cross-functionally to ensure marketing programs are in line with company objectives.
  • Strong copywriting and content production experience.
  • Experience in SaaS marketing desired.
  • Excellent communication skills (both written and verbal).
Personal qualities:
  • To be self‐motivated with sufficient drive and enthusiasm to ‘get the job done’ on time, on budget and to an excellent standard.
  • Inspiring and motivational to colleagues.
  • To have a professional attitude with clients and colleagues.
  • To be committed to the aims of the organisation.
  • A willingness to acquire new and relevant technical skills and to keep abreast of developments in the IT industry.
  • Good interpersonal and communication skills.
  • Confidence with ability to display initiative.
  • A team player.
Working hours and location:

The normal working hours are 37.5 hours per week. From time to time, you may be required to work additional hours to fully perform your job in accordance with the needs of the business.

The main working location is London, UK, and the role may involve travel to other Elecosoft offices, client’s offices, and other locations as necessary in line with the needs of the business.

Closing date for applications is: 31 October 2021.
Only shortlisted candidates will be contacted.