How IHG are managing their brand standards more effectively with IconSystem

Brand consistency is key in the design of multiple room and multiple property organisations. Collaborating updates for information can be time consuming and costly.

Watch our free 20-min webinar and see how IHG are managing their brand standards more effectively.

What will I learn from watching this webinar?

John Page from IHG will explain how using IconSystem software has enabled every hotel in the group to be designed and built to the same high standards – even though multiple construction and refurbishment projects are being managed at any point in time.

  • How IHG managed their brand standards, and the issues and challenges faced before using IconSystem.
  • The benefits of a single source of the truth and how to align your data and teams ready for digital systems.
  • The overview of IconSystem and the IHG Control Book system.
  • The benefits and usage of the IconSystem software to date.
John Page, IHG

Featured presenter

John Page, Manager, Procurement – Hotel Openings EMEAA at IHG

John Page has held roles at Sainsbury’s, John Lewis and Waitrose, who all use IconSystem so he has experience of using the software. When he moved to IHG, they had no way to centralise their specifications and standards and it was difficult to communicate the latest brand information to their owners. John could see how IconSystem would work in the hotel sector.

John works as Manager, Category EMEAA Hotels, in the procurement team and since launching the Holiday Inn brand, has also been instrumental in onboarding the Holiday Inn Express brand. Using IconSystem ensures the deals John makes with suppliers are communicated to IHG hotel owners, and when fitting out their hotels, they use the correct brand.