Privacy policy


Our privacy promise

We care about your privacy and promise to keep your data safe and private and not to sell your data. It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

How we use your personal information

This privacy notice is to let you know how companies within the Group promise to look after your personal information. This includes what you tell us about yourself, what we learn by having you as a customer, and how we will communicate with you about our products and services. This notice explains how we do this and tells you about your privacy rights and how the law protects you.

Who are we?

Eleco plc and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006 (“we”) are committed to protecting and respecting your privacy.

We have appointed a Data Protection Lead who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please email, call us on +44 (0) 1844 261 700 or write to us: Data Protection Lead, Eleco plc, Dawson House, 5 Jewry Street, London, United Kingdom, EC3N 2EX. By visiting and/or using our software you are accepting and consenting to the practices described in this policy.

For the purpose of the applicable data protection regulations (which means the Data Protection Act 2018, the General Data Protection Regulation ((EU) 2016/679) and such other equivalent legislation as enacted or amended from time to time), the organisation in control of your personal data will depend on the country that you are in and/or the product that you have purchased or enquired about, which is determined as follows:

Company Address Product
Elecosoft UK Ltd Parkway House, Pegasus Way, Haddenham Business Park, Haddenham, Buckinghamshire HP17 8LJ Asta Powerproject, Easyplan, Bidcon, Staircon, Framing, IconSystem, ShireSystem
Eleco Software Ltd Parkway House, Pegasus Way, Haddenham Business Park, Haddenham, Buckinghamshire HP17 8LJ Arcon Evo, 3D Architect (various modules for Arcon and 3D Architect), Makerbot 3D printers, Craftbot 3D printers, Building Regs, Twinmotion
Other UK offices
Elecosoft UK Ltd Eckland Lodge Business Park Lincoln Building Office, Desborough Rd, Market Harborough LE16 8HB IconSystem
Elecosoft UK Ltd 3 Benham Road, Benham Campus, University of Southampton Science Park, Chilworth, Hampshire, SO16 7QJ ShireSystem
Asta Development GmbH Egon, Eiermann, Allee 8, 76187, Karlsruhe Asta Powerproject, Asta SiteProgress and Sigecontrol
Eleco Software GmbH Kastanienwall 56, 31785 Hameln Arcon (Professional and Evo), o2c, Twinmotion
ESIGN Software GmbH Warmbüchenstraße 17 D – 30159, Hannover Interiormarket, Marketingmanager, easybo and services for interior visualisation
Elecosoft Consultec AB Storgatan 40, SE-931 31 Skellefteå Asta Powerproject, Bidcon, Memmo, Statcon, Staircon, Bluebeam, Twinmotion
Elecosoft LLC 10233 S Parker Road, Suite 300, Parker, Colorado 80134 Asta Powerproject
Elecosoft BV Bennekomseweg 41, 6717 LL Ede Asta Powerproject, Easyplan, Asta SiteProgress, Asta Powerproject 4D

Through your use of this website, your information (purely anonymous data for analytics purposes) will also be collected by Eleco plc’s website partners, Plug and Play, Working From Southwark, 32 Blackfriars Rd, South Bank, London SE1 8PB, +44 20 3011 1641.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. Historic versions can be obtained by contacting us.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

How the law protects you

As well as our Privacy Promise, your privacy is protected by law. This section explains how that works. Data Protection law says that we are allowed to use personal information only if we have a proper reason to do so. This includes sharing it outside Eleco plc. The law says we must have one or more of these reasons:

  • To fulfil a contract we have with you, or
  • When it is our legal duty, or
  • When it is in our legitimate interest, or
  • When you consent to it.

A legitimate interest is when we have a business or commercial reason to use your information. But even then, it must not unfairly go against what is right and best for you. Where we rely on our legitimate interest, we will tell you what that is as outlined in ‘How we use your personal information’.

How we use your personal information

Here is a list of all the ways that we may use your personal information, and which of the reasons we rely on to do so. This is also where we tell you what our legitimate interests are.

What we use your personal information for Our reasons Our legitimate interests
To manage our relationship with you or your business Fulfilling contracts Keeping our records up to date to provide you with products and services
To develop new ways to meet our customers’ needs and to grow our business Fulfilling contracts Developing new products and services that are
in line with customer requirements
To develop and carry out marketing activities Our legitimate interests Telling you about products and services that may be of interest to you
To study how our customers use our products and services Our legitimate interests Being efficient about how we fulfil our legal and contractual duties
To provide advice or guidance about our products and services Our legitimate interests Providing customer service and helping you understand how to use our products and services
To deliver our products and services Fulfilling contracts Being efficient about how we fulfil our legal and contractual duties
To collect and recover money that is owed to us Our legitimate interests
To run our business in an efficient and proper way.
This includes managing our financial position,business capability, planning, communications, corporate governance, and audit.
Our legitimate interests and our legal duty Complying with regulations that apply to us. and being efficient about how we fulfil our legal and contractual duties
To exercise our rights set out in agreements or contracts Fulfilling contracts
What personal information we collect about you

Type of personal information



Where and how to contact you


Details about the products or services we provide to you.


What we learn about you from emails, conversations and written correspondence between us.

Usage Data

Other data about how you use our products and services.

Where we collect personal data from

We may collect personal information about you (or your business) from these sources:

Data you give to us:

  • When you apply for our products and services
  • When you talk to us on the phone or in person
  • When you use our website
  • In emails and letters
  • In customer surveys
  • If you take part in our competitions or promotions.

Data from third parties we work with:

  • Public information sources such as Companies House
  • Agents working on our behalf as product resellers
  • List providers and market researchers
Who we share your personal information with

We may share your personal information with companies within Eleco plc and these organisations:

  • Service providers who we use to help run our services
  • Reseller partners who we use to deliver products and services
  • Market researchers

We may also share your personal information if the make-up of Eleco plc changes in the future:

  • We may choose to sell, transfer, or merge parts of our business, or our assets. Or we may seek to acquire other businesses or merge with them.
  • During any such process, we may share your data with other parties. We’ll only do this if they agree to keep your data safe and private.
  • If the change to our Group happens, then other parties may use your data in the same way as set out in this notice.
Sending data outside of the EEA

We will only send your data outside of the European Economic Area (‘EEA’) to:

  • Comply with a legal duty.
  • Work with our partners who we use to help provide products and services.

If we do transfer information outside of the EEA, we will make sure that it is protected in the same way as if it was being used in the EEA. We’ll use one of these safeguards:

  • Transfer it to a non-EEA country with privacy laws that give the same protection as the EEA. Learn more on the European Commission Justice website.
  • Put in place a contract with the recipient that means they must protect it to the same standards as the EEA. Read more about this here on the European Commission Justice website,
  • Transfer it to organisations that are part of Privacy Shield. This is a framework that sets privacy standards for data sent between the US and EU countries. It makes sure those standards are similar to what is used within the EEA. You can find out more about data protection on the European Commission Justice website.
If you choose not to give your personal information

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


We may use your personal information to tell you about relevant products and offers. This is what we mean when we talk about ‘marketing’.

The personal information we have for you is made up of what you tell us, the data we collect when you use our services, or from third parties we work with.

We will only use your personal information to send you marketing messages where we have a ‘legitimate interest’ to do so. That is when we have a business or commercial reason to use your information. It must not unfairly go against what is right and best for you.

You can ask us to stop sending you marketing messages by contacting us at any time or choosing the ‘unsubscribe’ option on communication you receive.

How long we keep your personal information

We will keep your personal information for as long as you are a customer of any Eleco plc business or we are in contact with you regarding our products and services. If you stop being a customer or request us to cease contacting you about our products and services, we may keep your data indefinitely if we cannot delete it for legal, regulatory or technical reasons. We may also keep it for research or statistical purposes. If we do, we will make sure that your privacy is protected and only use it for those purposes.

How to get a copy of your personal information?

You can access your personal information by writing to us at this address: Data Protection Lead, Dawson House, 5 Jewry Street, London, United Kingdom, EC3N 2EX

What if you want us to stop using your personal information?

You have the right to object to our use of your personal information, or to ask us to delete, remove, or stop using your personal information if there is no need for us to keep it. This is known as the ‘right to object’ and ‘right to erasure’, or the ‘right to be forgotten’.

There may be technical, contractual, or other official reasons why we need to keep or use your data but please tell us if you think that we should not be using it.

We may sometimes be able to restrict the use of your data. This means that it can only be used for certain things, such as legal claims or to exercise legal rights. In this situation, we would not use or share your information in other ways while it is restricted.

If you want to object to how we use your data or ask us to delete it or restrict how we use it or, please contact us.