Asda customise IconSystem to bring data-driven accuracy to the shelf edge

With over 630 stores used by 18 million+ customers, Asda is constantly evolving its product offering to meet changing demand. Precision planning is required to display new stock effectively – but legacy processes meant fixtures and fittings were frequently being inaccurately or excessively ordered.

Asda was already using IconSystem by Elecosoft to manage equipment information, so it was a natural step for Elecosoft to build a bespoke ‘profiles and specials’ module aligning Visual Merchandising plans with Fixture Management data.

“Data is now infinitely more accurate, we can easily access granular detail that isn’t captured anywhere else, and we can be much smarter with the information we already have.”

The profiles and specials dashboard is already delivering value for Asda, and the supermarket’s mission to improve equipment ordering and management continues. Zoe Mitchell, Model Planner, and her colleagues meet with their IconSystem Account Manager every month to look at how the software is performing, and to see where functionality can be enhanced.

“IconSystem has been a really worthwhile investment, and the profiles and specials interface that Elecosoft has created within the software will drive long-term cost savings for Asda. Now that we can see all our data clearly and easily make changes, the sky is the limit!”