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Asda creates consistent brand identity across its retail stores

Asda store front and logo

Asda is one of the UK’s largest supermarket chains, operating over 500 stores with around 150,000 staff. In July 1999, Asda became a subsidiary of US retail company Walmart. Their market position and promotions focus mainly on price and put customer value at the heart of their operations.

The challenge
To introduce a structured method of controlling all fixture and fitting specifications for new stores. As well as managing their specifications in a structured environment, Asda required a system that gave them accuracy, while keeping an audit trail of all changes.

Our solution
Asda started using IconSystem in 2012, and today still maintains a totally consistent brand identity for its stores, while managing and minimising costs using the software.

Originally, the system was based on the 40,000 square foot model Asda store. Today, they manage 17 different store formats. By using our Specs & Standards module, Asda is able to benchmark costs and measure savings as changes are made to specifications. The module allows information to be added to the software once, even if it’s used in many different locations, saving time and resource management required for information updates.

Asda closely manage their costs and use the system’s security setup to limit the information that users can see. This means only users that need to see costs have access. Teams accessing the software range from procurement, fixture management, store planning, construction management, architecture, supply and quantity surveying. Asda’s software is proven to be cost effective, allowing them to share consistent and reliable information, and ultimately saves time and money when designing new stores.

Create one version of the truth for every building, project and asset, contact us for a demo of IconSystem by Elecosoft.

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